Forward-deployed means I work part time inside your team, on your real launches, and the systems keep running after I leave.
Capsules · co-founder, 60+ Claude Code skills, Enterprise client · 2026, 25–50% outreach reply rates, Canary · hackathon at Edge City, Babylon Berlin · 30+ crew, Thalia · 1M+ views, TikTok · 25K followers in 3 months
I'm a creative builder who enables storytelling through agentic systems.
Over the past year I built the go-to-market for Capsules, the company I co-founded, on agentic systems.
I embed with founders to build our storytelling infrastructure inside their teams.
The story is there, it's just hard to see from the inside. I pull it out of your founders and shape it into the words you use everywhere: the site, the deck, the pitch.
The AI infrastructure that runs Capsules, built on your real work. A company brain your agents keep current, and routines that run overnight.
Founders know they should be visible, and the posts come in bursts. I set up a voice system that learns from your edits, and a rhythm that keeps the stories going out.
For the stories that need more than words. Ten years of shoots, edits and interviews, with AI image and video now in the kit.
It starts with a small pilot on one real problem. Then I embed part time with your team, and the systems stay when I leave.
What’s A Canary Trigger?
Open full screenThe systems are only as good as the taste running them. Mine comes from ten years of shoots, edits and interviews.
Founder, since August 2025
A storytelling medium that creates visual worlds around pieces of text and turns words into a package of visual assets for digital storytelling. Teams use it for launches, fundraising, recruiting and investor updates.
Builder
Stepped back from client work to prototype with AI on micro teams: Canary, a secure vault for critical stories; Field Notes, a friendship LLM; and AI Tea Saloons, gatherings on the future of AI.
Content and social specialist
Narrative strategy, campaigns around Gitcoin Grants and builder stories. Recorded 40+ interviews at Gitcoin and turned them into evergreen videos, case studies (SEI, Tor) and co-hosted Twitter spaces.
Founder and creative producer
Founded Blank Was A Canvas in Vancouver, a documentary project amplifying underrepresented voices.
Founder, linastories
Directed shoots with a 30+ crew for Sky Deutschland's Babylon Berlin campaign, and shot the EPK and director interview on Patricia Gruben's film set. Produced scripted TikTok series for Thalia Buchhandlung that passed 1M views.
Content and marketing
Content partnerships at RHEI in Vancouver, marketing strategy at TÜV SÜD in Dubai, interviewing entrepreneurs as a writer in Hong Kong, campaigns for Waterbom Bali, and in 2020 my own TikTok, which grew to 25K followers in three months.
Behind the work
A dead man's switch for people holding sensitive stories. We won the Web3 Privacy Now hackathon with it, hosted a two-day hackathon for it at Edge City and ran our booth at the Privacy Congress in Buenos Aires.
In summer 2025 I opened my Berlin living room for tea and ninety minutes on one question: how can AI help us become more conscious humans?
The Tea Saloons turned into a video series. Five thinkers, from a philosopher of psychology to the founder of ÆRTH, answered the same three questions about AI and their inner life. I hosted and produced it, and we published 15 shorts. It's now the research behind an essay I'm writing on creativity and AI.
“We were delighted when Lina joined the AsteriskDAO team. She sorted our brand messaging, and built our comms team. She's a genius at pulling out the founder's story and making a plan that works for the business. I can't recommend her enough!”
Veronica Kirin
Founder Asterisk DAO
“I had been meeting hundreds of people in the last few months, expressing my life story through an elevator pitch. Each time unstructured and lacking consistency. I attended Lina's workshop during Edge City. I finally understood the immense value of professionally structuring the stories we repeat so many times that convey such important messages about ourselves. I have been using her frameworks ever since!”
James Ross Vazquez
Strategy and BD, Valuat
“Working with Lina is always a pleasure. Her attention to detail, unrelenting passion, and sharp strategic mindset are truly inspiring. Every project she takes on reflects her dedication, thoughtfulness, and exceptional ability to weave meaningful narratives. Her work is rooted in care, creativity, and an innate understanding of how to connect people and ideas, making her an invaluable asset to any team or initiative.”
Mathilda DV
Head of Grants Program, Gitcoin
“Lina spent time on our film set, shooting clips of the cast and crew at work, which we edited into an EPK. After we finished shooting, she developed an approach and filmed an interview with me. She was very skilled at following up in pursuit of deeper and more thoughtful conversation about the film and its context. I'm leery of PR strategies that seem formulaic and trivial; I'm convinced that Lina is genuinely interested in the creative process and in representing every person and their work intelligently and authentically.”
Patricia Gruben
Filmmaker and Director/Professor at SFU
